To write the most effective copy, cut wordiness. During revisions, look for words that . . .
- are unnecessary
- slow the reading pace
- distract from the main idea
Below, we’ve listed some frequent wordy offenders and demonstrated how to eliminate them.
Example: There is a black cat who sits on the windowsill.
Improved: A black cat sits on the windowsill.
Being verbs (am, is, are, was, were, be, being, been)
Example: She was staring at the cat.
Improved: She stared at the cat.
Example: Joe knelt down on the grass.
Improved: Joe knelt on the grass.
Example: It is clear that Rose is unprepared.
Improved: Rose is clearly unprepared.
Example: The books, which were heavy, were packed in small boxes.
Improved: The heavy books were packed in small boxes.
Examples: A sharp wit is very necessary in this profession.
Improved: A sharp wit is necessary in this profession.
Example: The research had an influence on his decision.
Improved: The research influenced his decision.
On how to
Example: I read a book on how to code.
Improved: I read a book on coding.
Example: She wasted the time of the crowd.
Improved: She wasted the crowd’s time.
Eliminate wordiness, and your copy will improve significantly. We’re eager to read your concise writing.