Medallion Introduces the TREEbook™

Contact: Brigitte Shepard
Medallion Media Group, Inc.
Tel: (630) 513-8316, extension 257



CHICAGO – May 2012 – Medallion Press announces the development of the most visionary advancement in publishing. Introducing the TREEbook™, a time-sensitive e-book with multiple story branches.

What exactly is it?

TREEbook™ stands for Timed Reading Experience E-book.

To describe it, let’s use the obvious metaphor: a tree. A tree has a main body of development, the trunk, setting the foundation for every path it must take to reach its fullest potential. These paths are the branches, which sprout new life each season.


A TREEbook™ has the same defining characteristics. Authors can fully cultivate creative storytelling to set the foundation for the branches, which grow into the many possible story lines that form each reader’s unique experience.

But how?

Built into the code of each TREEbook™ are time triggers that are set off based on your reading habits, such as your average reading pace, which day you’re reading, or even how long you read, leading you to each successive branch within the story. With the interplay between time triggers and story branches, different readers can experience various results of pivotal moments within the same TREEbook™. If, for example, you read that the hero has ten minutes to dismantle a bomb but your real life forces you away from the TREEbook™ for fifteen minutes, you could return to the story in the aftermath of the explosion. If your friend is reading the same book, depending on her reading habits, her experience may be different. For example, the hero could save the day. The outcomes would lead you and your friend to even more diverging branches of the story.

It’s not about how fast or slow you read. It’s about how you read. The TREEbook™ is a whole new reading experience, and its timing couldn’t be better.

When and where can I get it?

In October, Medallion Press will release a free Medallion Media app. In its debut version, it will be available exclusively on iPad and will allow users to shop Medallion’s entire library of fiction and nonfiction. In addition, the Medallion Media app is the very first TREEbook™-compatible reader.

The story grows with you.

The very first TREEbook™ novel (release date 2013) will be The Julian Year by award-winning horror author Gregory Lamberson (The Jake Helman Files, The Frenzy Wolves Cycle). In The Julian Year, Julian Weizak, an obituary writer in New York, celebrates his birthday alone in a bar on New Year’s Eve. At the stroke of midnight, scores of homicides break out on the East Coast.

Julian discovers twenty thousand murders are committed that night in New York alone, with the epidemic spreading across the country and the world time zone by time zone. At midnight each day thereafter, millions of people become homicidal maniacs, contributing to the biggest killing spree in history. It looks as if the chaos can lead to only one end: the extinction of humankind.

To learn more about the TREEbook™, visit

For more information about Gregory Lamberson or his TREEbook™ novel, The Julian Year, visit

For questions about the technology behind the TREEbook™, visit the blog of Medallion Media Group Executive Director of Technology Brian Buck, accessible from the company’s home page at

Authors interested in submitting TREEbook™ manuscripts can visit the submissions page at

Medallion Media Group, which includes Medallion Press, Medallion Movies, and Medallion Music, is on a mission to provide dynamic multimedia entertainment in collaboration with innovative writers, filmmakers, musicians, artists, and technologists. With a creative approach to book, music, and film production, we seek to synergize the arts and cultivate developing technologies to carve a path on the leading edge of content delivery.

For additional information on the news that is the subject of this release, contact Brigitte Shepard at Brigitte(at)

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