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OK Sweetheart

A group reminiscent of all the good things from mid-century pop, OK Sweetheart splits their time between San Francisco, Denton, and Brooklyn. Their well-crafted simplicity pulls influence from classics such as Harry Nilsson, The Zombies, and Randy Newman. Formerly creating under the namesake of singer/songwriter Erin Austin, OK Sweetheart has a uniquely pop sound resulting from an eclectic collaboration with members of Midlake, Elizabeth and the Catapult, The Polyphonic Spree, and Via Audio.

With an ear to late sixties pop, Austin penned a battery of over sixty songs in early 2008. That summer, Rob Gungor and McKenzie Smith had begun experimenting with sounds and instrumentation, thoughtfully developing arrangements at Midlake's studio. By October 2008, Austin had arrived in Denton and completed work on her first single, "You Let Me Down," winner of the John Lennon Songwriting Award for Pop as well as a Lennon Award. In January of 2009, Smith, Austin, and Gungor opened Retrofit Studios in Denton, Texas.